Лбова, Л. В.; Худзик, С. Ю.(Новосибирский государственный университет, 2012)
Problem of the origin and nature of the complex Modern Human Behavior is one of the most important debated topics in human evolutionary studies in our time. This paper contains material from the complex of archaeological ...
Деревянко, А. П.; Молодин, В. И.; Скобелев, С. Г.(Новосибирский государственный университет, 2012)
Field archaeological practice is an important element of the training of specialists of the historical profile in the Novosibirsk State University. It is organized every year under a joint Scientific and Educational Center ...
Мощева, С. В.(Новосибирский государственный университет, 2012)
The author describes graphic and orthographic (spelling) means of expression which play an important role in organization of prose, verse and mass media texts. These means of expression are used to emphasize the specific ...
Высоцкая, И. В.(Новосибирский государственный университет, 2012)
Based on the analysis of a modern advertizing text, the author complements the existing classification of precedent phenomena and introduces the concept of a precedent ideograph. A precedent ideograph is borrowed from ...
Сабянин, Н. Н.(Новосибирский государственный университет, 2012)
The paper investigates the use of journalistic and advertizing discourses in the headlines of advertizing materials with the purpose of implementing the writers’ intents. The author provides examples to demonstrate the use ...
Деминова, М. А.(Новосибирский государственный университет, 2012)
The paper deals with the issues of modern mass media communication. In the framework of a media text, a discourse is investigated as a dialogue of value-semantic positions, in which the axiological modalities of the ...
Носова, Е. А.(Новосибирский государственный университет, 2012)
The author investigates the theory and practice of interaction between a press release and a journalistic text in mass communications. The author focuses attention on the comparative analysis of a stimulus text and a ...
Чепкина, Э. В.(Новосибирский государственный университет, 2012)
The paper deals with interaction between journalism and politics relating to the impact of the logic of journalistic discourse on selection and interpretation of events, persons and concepts from the political field in ...
Стексова, Т. И.(Новосибирский государственный университет, 2012)
The author discusses the adequacy of mass media reflecting the Russian people’s ideas of politicians’ personalities. Politicians’ images are compared, produced by modern mass media and existing in the common language ...
Катенева, И. Г.(Новосибирский государственный университет, 2012)
The paper is devoted to the study of the peculiar features of manipulative tactics and techniques in the texts of the election campaign of 2011. The object of the study is the propaganda materials of the Russian communist ...
Каблуков, Е. В.(Новосибирский государственный университет, 2012)
Official ideologems as components of the state ideological system are shown to function in three contexts – official, critical and commercial. The official context presupposes the use of the official ideologem inits initial ...
Обелюнас, Н. В.(Новосибирский государственный университет, 2012)
The author investigates the prerequisites for the emergence of the language conflict of interpretations in mass media. The issue of the inherent potential conflict in a journalistic text is examined, which is caused by ...
Шатин, Ю. В.(Новосибирский государственный университет, 2012)
The author explores the main strategies of manipulation in the newspaper discourse. In the author’s opinion, the discourse exists is a special domain between truth and lie. Its existence becomes possible due to the use of ...
Березняков, Д. В.(Новосибирский государственный университет, 2012)
The paper presents a variant of interpreting the phenomenon of political protest in the Russian internet. The work is based on the ideas of the American anthropologist James Scott, who proposed to distinguish between hidden ...
Чепкасов, А. В.(Новосибирский государственный университет, 2012)
The paper deals with the specific features and the mechanisms of the impact of information on mass thinking and human personality; the processes and results of mass media activity in forming public opinion and in its control ...
Сергеева, В. К.(Новосибирский государственный университет, 2012)
The author analyzes the strategy of digital publishing in the context of the systemic crisis of conventional mass media and of transformation of the media consumption model. Digital publishing is examined as activity aimed ...
Позднякова, Ю. С.(Новосибирский государственный университет, 2012)
The author discusses the need for creating the image of a public official in mass media; certain image-making models are described, applied in mass media by A. A. Fursenko, Minister of Education and Science of RF.
Аблажей, Н. Н.(Новосибирский государственный университет, 2012)
The paper deals with the issue of mass migration and rise in hostility towards immigrants; adjustment issues and behavioral strategies are analyzed and aggravation of conflicts with immigrants in the society is investigated. ...
Уразова, С. Л.(Новосибирский государственный университет, 2012)
The paper deals with the transformation processes of contemporary television, preserving the position of the leading media, despite active development of the new media – internet broadcasting, IPTV, and mobile TV. Analyzed ...