Field archaeological practice is an important element of the training of specialists of the historical profile in the Novosibirsk State University. It is organized every year under a joint Scientific and Educational Center ...

Based on the analysis of a modern advertizing text, the author complements the existing classification of precedent phenomena and introduces the concept of a precedent ideograph. A precedent ideograph is borrowed from ...

The paper deals with the issues of modern mass media communication. In the framework of a media text, a discourse is investigated as a dialogue of value-semantic positions, in which the axiological modalities of the ...

The author investigates the theory and practice of interaction between a press release and a journalistic text in mass communications. The author focuses attention on the comparative analysis of a stimulus text and a ...

The author discusses the adequacy of mass media reflecting the Russian people’s ideas of politicians’ personalities. Politicians’ images are compared, produced by modern mass media and existing in the common language ...

Official ideologems as components of the state ideological system are shown to function in three contexts – official, critical and commercial. The official context presupposes the use of the official ideologem inits initial ...

The author explores the main strategies of manipulation in the newspaper discourse. In the author’s opinion, the discourse exists is a special domain between truth and lie. Its existence becomes possible due to the use of ...

The paper deals with the specific features and the mechanisms of the impact of information on mass thinking and human personality; the processes and results of mass media activity in forming public opinion and in its control ...

The author discusses the need for creating the image of a public official in mass media; certain image-making models are described, applied in mass media by A. A. Fursenko, Minister of Education and Science of RF.

The paper deals with the transformation processes of contemporary television, preserving the position of the leading media, despite active development of the new media – internet broadcasting, IPTV, and mobile TV. Analyzed ...